Iriscale

Marketing Intelligence Platform

Scale yourmarketingwithout scalingyour team.

Scale your marketing without scaling your team.

One platform replaces your entire marketing stack. Expert strategy built in. Your brand voice locked in. Content that converts, created in minutes instead of days.

Company Marketing Strategy

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The broken loop you're stuck in

WITHOUT IRISCALE

Every tool forgets your context.
You're the human API.

Brief ChatGPT. Again. Copy keywords from Semrush. Again. Explain your positioning. Again. Review for consistency. Again.

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WITH IRISCALE

Build intelligence once.
Strategic agents execute.

Content knows your products. Keywords connect automatically. Brand voice stays consistent. Everything compounds.

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Iriscale

We built Iriscale because every marketing tool we used started with a blank page. We wanted a platform that starts with strategy — understanding your market, your competitors, and your opportunities — and then creates marketing and execution that actually moves the needle.

Dean Gannon

Founder, Iriscale

TechFlow

We stopped spending hours briefing freelancers. Iriscale knows our products, customers, and voice. Every output is on-brand automatically.

Sarah Chen

CMO, TechFlow

How Iriscale works

Marketing that thinks like a strategist,
executes like a machine

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Step 1: FOUNDATION

Expert strategy without the expert

Connect your site and answer questions. Iriscale maps your products to customer pain points, extracts personas, and builds the marketing intelligence expert teams spend months creating.

STEP 2: STRATEGY

Content mapped to what customers actually need

Agents analyze each persona's buying journey and create strategies addressing their specific pain points at every stage. You know exactly what to create and why it matters.

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Step 3: EXECUTION

Post-ready content optimized for conversion

Generate SEO-optimized, AI-search-ready, CRO-focused content that addresses persona pain points and maintains your brand voice. Just review and publish.

We solve Strategy, Not Writing

Most marketing tools help you write faster. Iriscale helps you think smarter. We start with what matters — understanding your market, your competitors, and the conversations your customers are already having. Then our AI agents execute the strategy: research, content, optimization, and promotion, all aligned to your business goals.

20 yrs

trained on 20 years of data

300%

Organic traffic up

50x

jump in CTR

What You Get

Built on content strategies that actually work.

Knowledge Base

Knowledge Base

AI extracts company data from websites/docs to power all content generation

Keyword Repository

Keyword Repository

AI-powered keyword research with volume, competition, and product linking

Search Ranking Intelligence

Search Ranking Intelligence

Track company visibility across ChatGPT, Claude, Gemini, Perplexity, and Grok

Competitor Analysis

Competitor Analysis

Auto-generate competitive intel reports with sales battlecards

Content Architecture

Content Architecture

AI builds complete website page hierarchy with SEO and publishing workflows

Topic Strategy

Topic Strategy

Transform one idea into full-funnel content topics (TOFU/MOFU/BOFU)

AI Optimization

AI Optimization

Discover questions customers ask AI systems, auto-generate and place answers on your site

Articles

Articles

AI-generated articles with approval workflows and bulk management

Opportunity Agent

Opportunity Agent

AI monitors Reddit/social to find sales opportunities with response drafts

Social Management

Social Management

Generate, schedule, and publish platform-optimized content across 7 connected platforms

Organization Management

Organization Management

Multi-tenant support with role-based permissions for teams

Brand Guidelines

Brand Guidelines

Auto-generated writing style guide with extracted visual identity for consistent AI content

LATEST NEWS

Keep up to date on the latest from Iriscale

AI Search & Brand Visibility: Navigating the Future of Digital Discovery

ARTICLE

AI Search & Brand Visibility: Navigating the Future of Digital Discovery

Read more
Marketing Intelligence 101: Fundamentals for Scalable, Multi-Brand Growth

ARTICLE

Marketing Intelligence 101: Fundamentals for Scalable, Multi-Brand Growth

Read more
Content Operations at Scale

ARTICLE

Content Operations at Scale

Read more
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Build once.Execute forever,with Iriscale.

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Frequently asked questions

Iriscale is an AI-powered marketing platform that handles your entire marketing strategy — from competitive research and keyword discovery to content planning, article creation, and social media publishing. Instead of just writing content like most AI tools, Iriscale builds the strategic foundation first: it analyzes your competitors, identifies keyword opportunities with AI-powered priority scoring, maps out your content architecture, and then generates on-brand articles and social posts from that strategy. Think of it as hiring a marketing strategist, SEO specialist, content writer, and social media manager — all in one platform.

Iriscale is designed for companies that need to scale their marketing without hiring a full team. Our typical users fall into three groups: startup founders and small business owners who handle marketing themselves and need strategic guidance (not just content generation), marketing managers at growing companies who need to do more with limited resources, and agencies managing content and strategy across multiple client accounts. If you’re spending too much time on marketing execution and not enough on strategy, Iriscale is built for you.

Iriscale is a strategy-first marketing platform — not another AI writing tool or data dashboard. Where tools like ChatGPT and Jasper start with a blank prompt and need you to already know what to create, and SEMrush gives you raw data but leaves the strategy to you, Iriscale starts by building a deep understanding of your company, competitors, and market through its Knowledge Base. From there, AI agents take over to execute your goals: researching keywords and prioritizing them by business impact, mapping out your full content architecture, monitoring how you rank across AI search engines, finding real-time sales opportunities on social platforms, and publishing on-brand content across every channel. These other tools are individual pieces of the marketing puzzle — Iriscale is the complete picture, from strategy through execution.

No. Iriscale’s guided onboarding walks you through every feature step by step, and the AI handles the strategic heavy lifting — competitive analysis, keyword research, content planning — that would normally require years of marketing expertise. You provide your company information and goals; Iriscale figures out your content strategy, identifies the best keywords to target, and generates content aligned to your business. That said, experienced marketers love it too because it eliminates hours of manual research and lets them focus on high-level decisions.

Iriscale offers three plans: Startup at $199/month, Small Business at $399/month, and a custom Enterprise plan for larger teams. All plans include AI-powered research, content generation, and social publishing — the tiers differ in the volume of projects, keywords, and team seats. You can upgrade or downgrade at any time, and there are no long-term contracts.